Cadent + AdTheorent Health

Cadent + AdTheorent Health

Cadent + AdTheorent Health use AI and privacy-forward solutions to deliver impactful advertising campaigns for health marketers. Cadent + AdTheorent Health's omnichannel performance platform powers its predictive targeting, ID-agnostic audience extension solutions and in-house creative capability. Leveraging only non-sensitive data and focused on the predictive value of machine learning models, Cadent + AdTheorent Health's product suite and flexible transaction models allow health advertisers to identify the most qualified potential audiences coupled with the optimal creative experience to deliver superior results, measured by each advertiser's real-world business goals.